Public School and Courvoisier collaborate on new tie
today Dec 3, 2019
Fashion label Public School has teamed up with the cognac house Courvoisier to launch a bespoke men's necktie.
The edgy New York brand and the drinks label have dreamed up a co-branded, black-on-black tie that will see proceeds benefit the Council of Fashion Designers of America's CFDA Foundation, which supports established and emerging designers.
The ties, which are handmade in New York, feature dead-stock Super 120s wool suiting and silk twill, finished with zig-zag stitching and a discreet woven logo. They launched this week, retailing for $125.
"Our goal is to create pieces that not only exemplify social responsibility, but also inspire confidence in our fans during their most important moments," said Public School cofounder Maxwell Osborne in a statement. "It is a privilege to work with Courvoisier on the first necktie that we've created, as we feel that the message behind this accessory is the embodiment of both our brands' crafting processes, combining traditional techniques with new technology and a commitment to prioritizing diversity and inclusion in our world today."
"We're thrilled to partner with Public School to create this bespoke men's tie that gives our consumers a statement accessory that elevates the most important moments in their lives," added Stephanie Kang, Marketing Director at Courvoisier.
Public School, which is headed by Osborne and Dao-Yi Chow, is not the first label to team up with a drinks brand -- in September, the fashion designer Prabal Gurung partnered with the Scotch whisky maker Glenlivet on a capsule series of co-created pieces celebrating the launch of the contemporary new drink 'Glenlivet 14 Year Old'.
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