Publish Brand launches first women’s collection
California-based, Publish Brand on Thursday launched its first ever women’s collection, Publish Brand Hers. The brand ventured into womenswear in September with the launch of its jogger pant for women.
Publish Brand Hers is a sporty, streetwear-inspired collection of “borrowed from the boys” looks. The collection builds on the brand’s signature jogger pant and features popover shirts, denim pants and an elongated trench coat that promote a “tomboy” look. The Hers line also features crop tops, a hoodie with separated sleeves, and sleeveless shirts that are made especially for women. To celebrate the launch, Publish Brand will host an in-store pop up at P’s & Q’s in Philadelphia.
Publish Brand is the latest menswear label to venture into womenswear. In late 2015, Kith launched Kith Womens and a retail location for the new line, Stampd LA introduced its first women’s collection and Aimé Leon Dore kicked off 2016 with a women’s collection inspired by the brand’s menswear offering.
Publish Brand Hers is currently available on the brand’s website.
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