PVH names Tom Chu as regional president, Asia Pacific
PVH Corp., parent company of Calvin Klein and Tommy Hilfiger, has named Tom Chu as its regional president of PVH Asia Pacific, effective February 1, 2020.
Chu comes to the role after previously serving as president of PVH Japan, a role he began in May of 2016. In the role, he was responsible for overseeing the brand strategies for Tommy Hilfiger and Calvin Klein in Japan, including the repositioning of the Tommy Hilfiger business and the re-launch of the Calvin Klein Jeans product to the market.
Prior to his time as president of PVH Japan, he served as chief executive officer and representative director of Tommy Hilfiger Japan.
Before PVH, Chu served as president and general manager, Cole Haan Japan; president and chief executive officer, Hugo Boss Japan, India and Asia Pacific; and managing director, Asia and president of Japan for Godiva Asia Pacific, among other roles.
As regional president of PVH Asia Pacific, he will report to Stefan Larsson, PVH president.
“Tom’s strong management ability and consistent track record will position PVH well to further our Asia expansion,” said Larsson.
“As we move forward, we are focused on leveraging the strength of our brands, continuing to capturing the heart of the consumer and delivering sustainable profitable growth in one of our fastest growing regions.”
Frank Cancelloni, who previously held the role of regional president, PVH Asia Pacific, will exit PVH at the end of March 2020, to pursue new opportunities, the company said.
In November 2019, PVH raised its full-year adjusted profit forecast after third-quarter results beat Wall Street expectations, powered by higher demand for Calvin Klein and Tommy Hilfiger apparel in another market: Europe. Total revenue rose 2.5% to $2.59 billion, above average analysts’ estimate of $2.54 billion, according to IBES data from Refinitiv.
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