×
2 389
Fashion Jobs
NORDSTROM
Asset Protection - Agent - Rideau Centre
CDI · Ottawa
TJX CANADA
Program Manager - Business Planning 1
CDI · Mississauga
WINNERS
Jewelry Consultant, Full-Time, Winners & Homesense, Metrotown
CDI · Burnaby
ESTÉE LAUDER
Associate Consultant - Clinique - Nanaimo, bc
CDI · Nanaimo
ESTÉE LAUDER
Associate Consultant - Clinique - Toronto, on
CDI · Toronto
ADIDAS
IT Service Manager
CDI · Brantford
MICHAEL KORS
Stock Manager
CDI · Richmond
MICHAEL KORS
Superviseur Des Ventes st-Bruno/Sales Supervisor pt- st-Bruno
CDI · San Bruno
MICHAEL KORS
Sales Supervisor - Toronto Eaton Centre
CDI · Toronto
MICHAEL KORS
Full-Time Sales Supervisor, Halifax
CDI · Halifax
MICHAEL KORS
ft Sales Supervisor (Square One Mississauga)
CDI · Mississauga
MICHAEL KORS
Superviseur Des Ventes Dix30/Sales Supervisor ft- Dix30
CDI · Brossard
MICHAEL KORS
ft Sales Supervisor - mk Upper Canada (Newmarket)
CDI · Newmarket
MICHAEL KORS
Sales Supervisor
CDI · Edmonton
MICHAEL KORS
Sales Supervisor
CDI · Burlington
MICHAEL KORS
Superviseur Des Ventes Dix30/Sales Supervisor ft- Dix30
CDI · Brossard
ESTEE LAUDER
Associate Consultant - Clinique - Saskatoon, sk
CDI · Saskatoon
ESTEE LAUDER
Associate Consultant - Clinique - Halifax, ns
CDI · Halifax Regional Municipality
ESTEE LAUDER
Quality Operations Manager
CDI · Toronto
ESTEE LAUDER
Associate Consultant - Clinique - Burlington, on
CDI · Ontario
MICHAEL KORS
Superviseur Des Ventes (Troisième Clé) /Sales Supervisor (Third Key)
CDI · Pointe-Claire
MICHAEL KORS
mk-Sales Supervisor
CDI · Vaughan
Published
Feb 26, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

QVC UK adds social commerce to reach consumers where they shop now

Published
Feb 26, 2019

Home shopping specialist QVC UK said this week that it’s “introducing social commerce to create a discovery-led shopping experience.”


QVC's UK posts like this will now be shoppable - QVC UK


The multi-platform retailer has partnered with social commerce specialist Curalate and is using its tech to make visual content on social media shoppable.

The company said the move “adds a new dimension to our multichannel retail offering, which is in tune with the way people now shop.” Emma Goble, Content and Social Marketing Senior Manager at the firm, added that it’s “always looking for new ways for our customers to shop with us and [is] keen to use our social posts in a more dynamic way.”

More and more retailers are working to make the most of the huge amount of content they have on social media and to reach out directly to their customers (and prospective customers) where they spend much of their time. In the case of the modern shopper, that time is spent on social media.

In addition to this, the company is enabling consumers to discover products from “intelligent”, shoppable images featured onsite via its #MyQVCFind gallery and also in blogs.

Curalate CEO Apu Gupta said QVC, whose roots are in selling via TV-based shopping channels, “has a unique retail business model and understands the need to bring products to life not just through TV but all forms of digital media. Encouraging more people to engage with its social content will drive sales for QVC UK while providing a pleasurable and meaningful experience for its customers.”

Curalate itself has a strong track record in turning images and videos into shoppable content via social channels, ads and emails with its other clients including Topshop owner Arcadia, Neiman Marcus, Louis Vuitton and J.Crew.

Copyright © 2022 FashionNetwork.com All rights reserved.