Revtown launches women's denim category
today Sep 26, 2019
American denim brand Revtown is breaking into womenswear with its first women’s collection.
“We’ve been looking forward to this moment since we introduced the brand – customers have been asking ‘When are you going to launch a women’s jean?’ Well, we’re excited and proud that the time has come,” said Revtown co-founder and CEO, Henry Stafford.
“It’s always been our goal to be an accessible brand that every denim enthusiast could love, and with this launch we feel that we’ve taken a tremendous step forward on that front.”
Featuring three fits - skinny, high-rise skinny, and high-rise straight – the collection utilizes Revtown’s patented fabric, known as 'Decade Denim', which is loved for its four-way, dynamic stretch.
The company said it teamed up with real women, who were used as models, to design the denim collection; built on comfort and what real women want.
“What’s most exciting about this launch is that it’s predicated on what our customers have been asking for, and what our research with real women showed us they want in jeans,” added Jennifer Carcich, head of women’s product development.
"We’ve taken everything we’ve learned over the past year and a half and applied that to our women’s lineup, which we feel will help take the company to another level.”
Launched in 2018 by a team of former Under Armour executives, the brand has quickly grown, striking a distribution deal with Nordstrom in early 2019, expanding its footprint into brick-and-mortar retail.
Revtown is also committed to clean denim production with 100 percent of all waste being recycled, while their denim is sustainably dyed using shrimp shells, orange peels, and nut shells – saving energy, water, and using less chemicals in the process.
The women's collection is now available online.
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