Rocksbox gets Series A funding

Jewelry subscription service Rocksbox has secured $8.7 million in its Series A round of financing, bringing its total funding to $10 million dollars.

Rocksbox bills itself as a “Netflix for jewelry” and is based in San Francisco. Rocksbox has gained popularity mainly through social media, with an estimated 70 percent of consumers coming from the 81,000 followers it has on Instagram. It merchandises and tightens its product line through “#wishlist” to have customers hashtag items they would like to see in their monthly shipments.

Founder Meaghan Rose has stated goals to use this additional funding to broaden the company’s customer base. Specifically, all fulfillment currently is done in house, and the capital will help grow fulfillment capacity. Rose also points to investing in technology and data science since it mainly operates through social media.

Rocksbox will be relocating its headquarters to the middle of Union Square, occupying 6,000 square feet in the Tiffany’s building. It will expand this way, also keeping its current location, and adding to its leadership team in the future.

Rocksbox gets Series A funding

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