Roka named the official partner of the USA Triathlon

By

Obi Anyanwu

Published
Jan 8, 2017

Performance design company Roka announced this week a multi-year partnership with the USA Triathlon making the company the exclusive USA Triathlon Uniform and Swim Category Partner. As per the agreement through 2020, the Dallas-based performance multisport brand will make its patented technologies available to the entire USA triathlon community.

 
Roka will be designated as the Exclusive Uniform Partner of the U.S. National Team, USA Paratriathlon National Team, and Team USA, the top amateur athletes who qualify to represent the U.S. at the International Triathlon Union (ITU) Age Group World Championships, as well as Exclusive Triathlon Performance Apparel Partner, Exclusive Swim Gear Partner and Exclusive Goggle Supplier of the USA Triathlon. The agreement also covers Swimwear, Wetsuit, and Swimskin of USA Triathlon.
 
“ROKA is incredibly honored and excited to partner with USA Triathlon,” said Rob Canales, Co-Founder and CEO of ROKA. “We’ve been humbled and proud to work with U.S. Olympians Gwen Jorgensen, Katie Zaferes, Joe Maloy, Greg Billington and other American elite athletes over the last quadrennial, and look forward to supporting the broader USA Triathlon community in the years ahead. Our team’s dedication to serving these athletes through performance design and innovative products has paid off over the last four years, and we are ready for the next chapter. This partnership is an inspiration and motivator for everyone in the company; we can’t wait to get to work.”

Founded by Canales and Kurt Spenser, two former Stanford All-American swimmers, Roka aims to make the fastest wetsuits in the market and help athletes unlock their potential. The company holds several international patents for its swim apparel and equipment, and has many patents pending. Today, Roka is the Official Swim Partner of the Ironman U.S. Series, the Ironman 70.3 Race Series, and the Ironman World Championship.
 
This year, Roka athlete Gwen Jorgensen became the first American triathlete to take home Olympic gold.