Sabyasachi to open New York store in 2022
After recently selling 51% of his eponymous brand to Aditya Birla Fashion and Retail Limited, Indian designer Sabyasachi Mukherjee has announced that he will open his first U.S. store in New York next year.
Mukherjee is preparing to open a 6,000 square foot retail space in New York in early 2022, Indo-Asian News Service reported. The store, made possible through ABFRL’s investment, will house Mukherjee’s opulent traditional and fusion wear, as well as his swiftly expanding accessories line.
As 35% of the brand’s customers are based in the U.S., Mukherjee told Indo-Asian News Service that New York was a clear choice for the brand’s first international flagship store. Mukherjee will join a select group of Indian designers including Anita Dongre, who have stores in the metropolis.
The store opening announcement follows the launch of Mukherjee’s ongoing second showcase at New York luxury department store Bergdorf Goodman from February 18. Following a fine jewellery exhibition last year, Mukherjee returned last month with a selection of 250 pieces of apparel, jewellery, and accessories exclusive to the U.S. market.
The brand is also looking into opening a jewellery store in the Middle East, as it continues to expand and develop its fine jewellery line. The brand currently retails its fine jewellery on an appointment basis in India.
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