Saje partners with Lauren Conrad’s The Little Market

By

Jennifer Braun

Published
Jun 7, 2021

Saje Natural Wellness announced on Friday the launch of a new collaboration with The Little Market – a non-profit fair-trade shop that features ethically sourced, artisan-made products, founded by Lauren Conrad and Hannah Skvarla.

As part of the partnership, Saje has created a new limited-edition product - the Aroma Mosaic Diffuser - featuring an intricate etched hexagon-dash pattern inspired by The Little Market artisan community. It can be used with any of Saje's 100 percent natural essential oil diffuser blends to refresh, humidify. 

"We're excited to be partnering with The Little Market as we have a shared mission in contributing to the greater good,” said Kathy Chi Thurber, president of Saje Natural Wellness. “We concentrated our passion into this collaboration and believe it exemplifies our expertise in design, inspired by the women artisans within this community, and the unparalleled quality of our 100 percent natural products and essential oils.”

The Little Market is dedicated to empowering artisans around the world - especially women artists, by celebrating their cultural techniques and traditions, and bringing attention to social justice issues faced by their communities. 

In detail, it extends their products’ distribution, while supporting sustainable income opportunities, which aligns closely with Saje's vision of physical, emotional and environmental wellness for all. 

“We are honored to partner with Saje, a women-led company that is dedicated to using natural products for wellness," said Conrad and Skvarla.

"It has been a true joy to partner with Saje; in every interaction, it is clear that their team shares our mission of empowering women. Saje's support has made a huge impact for The Little Market and the artisan and producer groups we work with."

The Vancouver-based retailer, created in 1992, has grown across Canada since inception and landed in the U.S. for the first time in 2016 where it began working with L Catterton, an American private equity company based in Greenwich, Connecticut.