Sally Beauty acquires Canada’s La Maison Ami-Co Inc.

By

Jennifer Braun

Published
Sep 30, 2020

Sally Beauty Holdings announced on Tuesday the acquisition of Canadian professional beauty products distributor La Maison Ami-Co Inc., reaffirming its commitment to its Canadian community. 

The transaction includes the acquisition of 10 La Maison Ami-Co stores, as well as the addition of 17 direct sales consultants and exclusive distribution rights in Quebec to professional hair color and hair care brands, including Wella Professional, Goldwell and Oribé.

The acquisition of the Quebec-based company will allow Sally Beauty to further expand its operations throughout the province, while increasing its offerings in its existing Chalut store network and full-service business, which it acquired in 2017.

“We are excited about the addition of La Maison Ami-Co’s stores, direct sales consultants and talented employees to the BSG business in Quebec,” said Mark Spinks, president of Beauty Systems Group, ​the professional division of SBH.

“This acquisition is consistent with our strategy to gain additional exclusive distribution rights of professional hair color and care brands and should further strengthen BSG’s position in Canada while adding synergies between the Chalut and La Maison Ami-Co operations.”

Most recently, the company also expanded its offering of retail beauty products to Canadian consumers at Sallybeauty.ca. The e-commerce website now offers over 4,100 items, and shorter delivery times for orders to consumers across the country. To do so, it expanded its ship-from-store e-commerce distribution points to nine provinces.

Sally Beauty has revenues of approximately $3.9 billion annually. In Canada, Beauty Systems Group has 122 professional wholesale stores under the CosmoProf and Chalut brands, while Sally Beauty Supply, the retail division of SBH, has 140 retail stores selling hair color, hair care, nail and other salon and beauty products across the country.