Sally Beauty announces marketing leadership appointments

By

Jennifer Braun

Published
Oct 15, 2020

Sally Beauty Holdings, Inc. announced on Wednesday several new additions to its marketing leadership team. 

The appointments include Frances Lukban, named VP of content & media strategy; Mindy Torrey, named VP of creative; and finally, Dorothy Jones, named VP of category and field marketing.

The new team members are expected to allow the company to attain its goal of becoming an “omni-channel retailer and distributor that delivers relevant and personalized content, education and solutions where and when customers need them,” according to a company press release.

In her new role, Lukban will own the planning and development of omni-channel content, media strategy, social media and customer acquisition engagement. She joins the company from Revlon, where she served for over a decade, most recently as VP of ecommerce and digital marketing. 

Meanwhile, Torrey will be responsible for bringing the brands to life creatively across all channels, through campaign development, digital experience, store design and creative production. She was most recently head of creative at Soma Intimates and TellTale, following creative and principal roles at Lane Bryant, Land's End and MayDay Design.

Finally, Jones will drive the overall category strategy, marketing calendar and operational execution for Sally Beauty. Most recently, she was a principal consultant at Denneen & Company for ExxonMobil Corporation.

"We're delighted to integrate these proven marketing leaders into Sally Beauty Holdings as we forge ahead toward upcoming initiatives,” said Carolyne Guss, group vice president of marketing.

“I look forward to working with them to deliver significant success and growth through the rest of 2020 and beyond.” 

Sally Beauty has revenues of approximately $3.9 billion annually. Through the Sally Beauty Supply and Beauty Systems Group businesses, the company sells and distributes through 5,089 stores, including 179 franchised units.