Sally Beauty unveils premiere SallyCrew

By

Gabriella Lacombe

Published
Nov 11, 2020

Sally Beauty Supply has unveiled its first-ever group of brand ambassadors, known as the 'SallyCrew.' 

Each of the four inaugural members of the SallyCrew were chosen as part of a nationwide beauty influencer search launched in January of this year, open to influencers from the United States, Canada and Puerto Rico interested in hair color, hair care, textured hair care, cosmetics and nails. 

Each ambassador will receive a one-year, paid contract of up to $150,000, as well as professional business coaching, spokesperson opportunities with the brand and access to exclusive products and brand events, the company said.

The premiere crew includes Asea Gilmore, a textured hair and nail educator; Charity LeBlanc, a beauty enthusiast with a love of bold hairstyles and bright hair colors; Emily Boulin, a professional hair stylist focused on using product-based education to help her followers achieve professional salon results at home; and Zenita Collie, a hair influencer focused on textured hair. 

The SallyCrew will play a pivotal role in the brand's digital transformation and in Sally Beauty's new education initiative, DIY University by Sally Beauty. The program is centered around educational content for the at home DIYer led by expert educators, such as the SallyCrew, the company said. Through the DIY University, the SallyCrew will provide access to real-life, practical tools to elevate viewers' at-home hair color, hair care and nail routines. 

"We're thrilled to establish this partnership to educate and inspire our customers with the knowledge needed to take beauty into their own hands," said Carolyne Guss, group vice president of marketing. 

"With expertise across hair color, textured hair and nails, the SallyCrew will further enhance our mission to boost confidence, provide educational content, build trusting relationships and empower consumers to unleash their 'protential'."

Consumers will be able to follow and learn from the SallyCrew on a variety of channels, such as Instagram, TikTok, Facebook, YouTube, podcasts and sallybeauty.com/diy.