Schwarzkopf doubles down on recyclable packaging

Schwarzkopf is the latest beauty brand to team up with TerraCycle on a large-scale recycling initiative.

The Henkel-owned haircare giant has partnered with the waste management company to make its retail hair care, color and styling products recyclable across the US.

The sustainability push will see shoppers invited to collect their empty packaging from Schwarzkopf products, and send them to TerraCycle. Empties will then be recycled and transformed into new products such as park benches, bike racks, pet food bowls and recycling bins.

"We're proud that 100% of Schwarzkopf retail product packaging will now be recyclable," Manuela Emmrich, Marketing Director, Hair US, Henkel Beauty Care, said in a statement.

"Through the TerraCycle/ Schwarzkopf program, there is now a solution for hair product packaging that has historically been difficult to recycle, due to a myriad of curb-side recycling program requirements."

"The expansion of Henkel's partnership with TerraCycle is an important part of Henkel's commitment to a circular economy for plastic and sustainable packaging, and our target of ensuring 100 percent of our Beauty and Laundry & Home Care packaging is recyclable, reusable or compostable by 2025," added Martina Spinatsch, Vice President, R&D, Beauty Care, Henkel North America.

Three different Schwarzkopf Recycling Programs have been established to deal with aerosols, hair coloration products and all other packaging, with individuals, schools, offices and community organizations all encouraged to participate.

Collectors can be rewarded for their efforts by earning points that can be used for charity gifts or converted to cash and donated to the non-profit, school; or charitable organization of their choice.

Schwarzkopf is not the only beauty brand turning to TerraCycle to up its recycling game -- Herbal Essences, Garnier USA and Gillette have all recently launched initiatives with the company.