Stefano Ricci launches children's line and strengthens in the USA

By

Dominique Muret

Published
Jan 25, 2016

The Florence-based group, led since its creation in 1972 by the Ricci family, focuses on the high-end, 100% Made in Italy segment, adopting a decidedly international outlook. At the start of this year the label announced a new project centred on childrenswear, having launched last year its 'countryside' and 'skiing' collections. 

The new Stefano Ricci Junior line, chiefly inspired by the models created for adults, is aimed at boys aged 6 to 14. The collection consists of some forty items, manufactured using superior materials, and will be available in Stefano Ricci stores.

The Italian menswear brand has thus rounded off its range through a line manufactured in-house at its facility in Fiesole, in the Florentine hills, where the company moved to in 2012 and which was further enlarged last year with the addition of an extra 3,000 m² area.

Stefano Ricci has also announced five new openings for 2016, after the recent inaugurations of the Düsseldorf and Prague stores which, following those in Shanghai and Milan, brought the total number of its mono-brand stores worldwide to 50. The first upcoming opening is planned for Las Vegas, to be followed in the summer by one in Miami and another in London.

The label is set to publish its annual results soon and, as stated in a press release by its CEO Niccolò Ricci, has recorded a decline in sales in Greater China and in the countries of the former Soviet Union, compensated however by "the robust recovery of the US economy, while Europe and the Gulf countries have strengthened."

In 2014 Stefano Ricci's revenue reached €155 million.