×
1 676
Fashion Jobs
TJX CANADA
Loss Prevention Store Investigator -Scarborough - York - Richmond Hill
CDI · Mississauga
TJX COMPANIES
Senior IT Security Vulnerability Analyst
CDI · Mississauga
NORDSTROM
Asset Protection - Agent - One Bloor Rack
CDI · Toronto
TJX CANADA
District Manager, Gta
CDI · Mississauga
TJX CANADA
Loss Prevention, Store Investigator - Gta
CDI · Mississauga
TJX CANADA
Loss Prevention Regional Orc Investigator - Calgary
CDI · Calgary
L'OREAL GROUP
Project Coordinator - Merchandising And Education
CDI · Montréal
ESTÉE LAUDER
Associate Consultant - Clinique - Halifax, ns
CDI · Halifax Regional Municipality
TJX CANADA
Summer Term Finance Analyst cO-Op
CDI · Mississauga
ESTÉE LAUDER
Consultant - Clinique - 28 Hrs - Hudson's Bay Market Mall - Calgary, ab
CDI · Calgary
ESTÉE LAUDER
Consultant - Clinique - 28 Hrs - Hudson's Bay Market Mall - Calgary, ab
CDI · Calgary
ADIDAS
Director of Sales - Adidas Golf
CDI · Vaughan
TJX CANADA
Distribution Services Purchasing Specialist
CDI · Mississauga
TJX CANADA
Loss Prevention Store Investigator - Vancouver
CDI · Vancouver
TJX CANADA
Buyer ii
CDI · Mississauga
TJX CANADA
Loss Prevention Systems Remote Investigator
CDI · Mississauga
L'OREAL GROUP
Key Account Manager - Vancouver
CDI · Vancouver
ESTÉE LAUDER
Manager, Finance & Business Management
CDI · Toronto
ZARA
Operations Manager, Zara Halifax
CDI ·
TJX CANADA
Loss Prevention Customer Service Agent -Gta
CDI · Mississauga
ESTÉE LAUDER
Manager, Marketing - jo Malone London
CDI · Toronto
MASSIMO DUTTI
Assistant Gérant, Massimo Dutti Carrefour Laval
CDI · LAVAL
By
AFP
Translated by
Nicola Mira
Published
Jun 4, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Swiss fragrance group Givaudan partners with Alibaba's Tmall

By
AFP
Translated by
Nicola Mira
Published
Jun 4, 2021

Swiss group Givaudan, the world's number one fragrance and aroma manufacturer, announced on Thursday a new partnership with Chinese e-commerce site Tmall, whose goal is to accelerate the perfume creation process by analysing consumer behaviour data.


The new Givaudan factory in Changzhou, China, opened in October 2020 - DR


In a press release, Givaudan said that this fine perfumery partnership with Tmall, which is owned by Chinese e-commerce giant Alibaba, involves the setting up of an innovation laboratory. The Swiss group underlined the high consumer demand for locally designed fragrances on the Chinese market.

“Access to Tmall's consumer data will allow us to stay ahead of trends and to design products for both existing and emerging brands very rapidly,” said Maurizio Volpi, president of Givaudan's Fragrance and Beauty Division, cited in the press release.

Through this partnership, the group is aiming to shorten its product development process. Givaudan indicated that the new laboratory will make it possible to cut the duration of the design process for fine perfumery products from 40 weeks to four.

“We have been monitoring the perfumery market’s development in China for 30 years,” said Yaling Li, in charge of fragrances for China and Korea, pointing out that “there is strong demand today for locally designed products.” Behavioural analysis allows for quick and easy development of trend-based products.

According to Givaudan, this “one of a kind” collaboration has already led to the creation of a new fragrance line inspired by a classic work of Chinese literature, ‘Journey the West’, including two eaux de parfum, a room fragrance and a series of hand and body creams.

Geneva-based Givaudan designs and produces fragrances for leading perfumery brands, as well as scents for personal care products and detergents, and also cosmetics ingredients. It is active in the aromas sector too, with US group IFF and German company Symrise among its major competitors.

Last year, Givaudan generated a revenue of CHF6.3 billion (€5.7 billion at current exchange rates). China is one of the group’s main growth drivers.

Copyright © 2022 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.