The Bay and the Toronto Raptors launch streetwear collection

By

Jennifer Braun

Published
Feb 28, 2022

The Bay and the Toronto Raptors are teaming up to launch their first streetwear collection. 

Dubbed 'A Capsule for Change', the exclusive made-in-Canada capsule collection introduces five-pieces described as “street to courtside style staples”. 

Items include fleece melange hoodies for women and men, as well as a full-zip track jacket and coordinating joggers featuring embroidered design elements of HBC’s iconic stripes and the Toronto Raptors logo. A 100 percent of net proceeds will support Hudson’s Bay Charter for Change, a Hudson’s Bay Foundation initiative to accelerate racial equity in Canada. 

The collection launches with a campaign headlined by Toronto Raptors’ Power Forward Pascal Siakam and Small Forward Dalano Banton, along with nine Canadian collaborators. The roster features in particular Cree founder of Prime Basketball Development, Michael Linklater; the ambassadors of Hijabi Ballers, a non-profit organization that champions Muslim girls and women to participate in sports; and more. 

“Pascal and Dalano are both world-class athletes but their influence transcends the basketball court. As arbiters of style, who share our vision of advancing racial equity and opportunity in Canada, we know this match-up will resonate with Canadians,” said Iain Nairn, president and CEO at The Bay. “We are thrilled to launch this unique collaboration with this incredible talent, and drive positive change that will have lasting impact in our communities.”

“One of the most valuable lessons we’re taught in basketball is to work as a team to achieve our goals. When we win, we win together. This also applies in life off the court. We need to work together to advance racial equity, and I am proud to work with an organization dedicated to doing this important work in Canada,” added Siakam.

The Bay x Toronto Raptors collaboration is part of the retailer’s four-year partnerships with the Toronto Raptors and the National Basketball Association as official style partner of the Toronto Raptors. The limited-edition collection launched Friday and is now available on TheBay.com and in select Hudson’s Bay stores.