The Bay opens at Stackt Market with wellness boutique

By

Jennifer Braun

Published
Jan 9, 2022

The Bay is once again popping up at Canada’s largest shipping container market, Stackt Market, with a new curated wellness boutique. 

To refresh and kickstart 2022, The Bay’s wellness boutique offers more than 50 hand-picked brands, including Marketplace sellers, to deliver a holistic health and wellness experience. To get there, the Canadian retailer is offering a line up of collections that support fitness, nutrition, and overarching self-care through sleep products, beauty products and tools, organizational items, cooking tools and appliances, lounge and activewear, aromatherapy and more.

Leading brands and products to discover include superfood blends from Blume, sportswear from Nike and Sweaty Betty, skin serums from Lana Ogilvie and Kiehl’s, as well as a sexual wellness assortment from We-Vibe stimulators and Province Apothecary lubricants.

The boutique runs on the retailer’s See It, Scan It, Ship It technology, which allows customers to scan a QR code and check out. Product is then shipped directly to the customer’s home. 

“This wellness boutique at Stackt is meant to provide products that support physical and mental wellness — perfect for resetting in the new year,” said Laura Janney, chief merchant, The Bay. “The space is a physical step into TheBay.com, where we showcase some of the new and exciting products and categories shoppers can now find when they shop with us online, at a time when many are prioritizing health and wellness.”

Most recently, for the holiday season, The Bay debuted 'The Bay at Stackt Market' with a digitally-integrated shop that brought to life the retailer's Holiday gift guide from more than 50 curated brands across categories. 

The Bay was spun off from Hudson’s Bay as a separate business, in 2021. The Hudson’s Bay now operates its full-line locations, while The Bay operates thebay.com including Marketplace, which features over 500 sellers and various product categories.