The RealReal pops up at Saks Fifth Avenue in Miami

By

Jennifer Braun

Published
Nov 22, 2021

San Francisco-based digital-first fashion consignment marketplace The RealReal is popping up at Saks Fifth Avenue in Miami with a focus on one-of-a-kind jewelry and rare watches. 

The 'Saks x The RealReal Pop-Up' will open at Saks Brickell on Friday and marks the first time a luxury retailer has offered a consignment office and resale shop inside of one of its stores. 

At the pop-up, customers will have the opportunity to shop rare watches, coveted pieces and one-of-a-kind jewelry they can’t find at any other retail destination. Shoppers will also have one-on-one access to The RealReal’s experts for complimentary valuations and consignment appointments. 

“We are thrilled to partner with The RealReal to bring this exclusive, first-of-its-kind pop-up experience to our customers just in time for the holiday season,” said Emily Essner, chief marketing officer at Saks. 

“This partnership gives our customers access to one-of-a-kind merchandise and services that make their lives easier, and is a perfect example of Saks’ commitment to delivering a personalized luxury shopping experience and serving our customers’ total needs.”

The partnership equally aims to drive participation in the circular economy, helping customers understand the lasting value of their jewelry and watch investments. To reward customers for recirculating their luxury items, every first-time consignor at the pop-up will also receive a $100 Saks gift card.

“Partnering with Saks gives us the opportunity to bring more people into the circular economy, helping shoppers understand the lasting value of their luxury investments and shop sustainably for unique pieces that reflect their personal style,” explained Rati Sahi Levesque, president of The RealReal. 

“The ability to get insights and guidance from our experts is a core part of our store experience. We’re excited to bring that service to Saks customers and expand our presence in Miami.”