Timberland links with Hurr for rental debut

By

Nigel TAYLOR

Published
Nov 3, 2021

Hurr, the UK-based peer-to-peer wardrobe rental platform, has launched an autumn/winter collection in partnership with Timberland, marking the outerwear brand’s entry into the rental market. 

Expanding on Hurr’s outerwear offer, the Timberland edit consists of multiple winter season styles in reds, greys, black and khaki colourways. Prices for a four-day rental start at £17.

Victoria Prew, founder & CEO or Hurr, said she worked with the Timberland team “to understand how we can translate their heritage into a rental-first proposition, which we know will resonate with both the Hurr and Timberland customer.”

Davide Romeo, CLM & Digital marketplace development manager for Timberland, said its “first endeavour into the rental market [fulfils] one of Timberland’s commitments not only to a greener approach to fashion, but also a more diverse and inclusive one.” 

He added: “We are fully committed to create more sustainable products and business models in pursuit of a greener future. This partnership with Hurr marks an important step to advance Timberland’s efforts towards circularity and engage with Gen Z consumers.”