Timberland names Bob Sineni VP, GM of Timberland Pro

By

Obi Anyanwu

Published
Nov 8, 2016

Timberland on Monday announced the appointment of Bob Sineni to Vice President and General Manager of the Timberland Pro brand, effective immediately. Sineni will report to Timberland Global Brand President Jim Pisani.

 
As VP and GM of Timberland Pro, Sineni is responsible for all aspects of the brand including strategy, product, marketing, sales and operations.
 
Sineni heads to Timberland from Majestic Athletic where he served as Director of Strategic Channel. Prior to Majestic, the Illinois State University graduate spent 10 years as director of FedEx Worldwide services, and spent 15 years at Airborne Express ultimately serving as Senior National Accounts Manager.

In August, the company appointed Jim Pisano as new Global Brand President of Timberland after most recently serving as President of VF’s Licensed Sports Group.