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U.S. men's brand Untuckit expands to Europe with UK launch

Published
today Oct 29, 2019
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New York-based men’s retail brand Untuckit is gearing up to expand into the UK with two physical retail locations in London.


UNTUCKit


Located at Covent Garden and Westfield London, the new stores will coincide with the launch of the brand’s new UK e-commerce platform and product fulfillment center based in Manchester. Both stores are approximately 1,600 square feet, Untuckit said, and will carry a selection of the brand’s men's apparel as well as whiskey tastings to boost their customers’ experience.

Both locations are scheduled to open on November 6. 

"Since we began opening stores across the U.S. and Canada, having a presence in the UK has always been top of mind for us," said Chris Riccobono, Untuckit founder.

"We're thrilled to have chosen two of the most fashion-centric locations in London—Covent Garden and Westfield London—to kick off our physical presence there. For years, customers have asked when we'll offer our product outside of North America, so we're looking forward to giving them an authentic way to experience Untuckit—up close and in person.”

As an additional boost to the store openings, Untuckit will release new select marketing campaigns featuring Kevin De Bruyne, Belgian professional footballer for Premier League Club Manchester City and the Belgian national team, in stores and across digital platforms in England.

Created in 2011 by Chris Riccobono and CEO Aaron Sanandres, Untuckit currently operates 80 retail locations across North America. The two upcoming UK stores will mark the brand’s entry into the European market, with plans for more brick-and-mortar locations across Europe in the future.

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