Universal Standard launches concept shop in NYC

By

Jennifer Braun

Published
Nov 27, 2019

Fashion brand Universal Standard is bringing its concept store, where community is at the heart, to New York City. 

 
Dubbed 'Universal Standard 1:1' – a new experiential retail space “for all of US, as we are," the space was designed to be both a shopping space and a community space.
 
Located on the fourth floor at 192 Mercer Street, customers can come to shop in-store or reserve the community space for personalized gatherings such as dinners, networking, book clubs, and exhibitions. 

Universal Standard will also host its own curated programming and community events with local brands, artists, and organizations for unique events and gatherings. 
 
“Everything is changing. Shopping in a physical space needs to be about much more than the purchase transaction,” said Alex Waldman, Universal Standard co-founder and COO, in a news statement. 
 
“Bringing delight and value beyond the product is everything. We wanted to create a space our customers felt was theirs as well – their pied a terre in the heart of every city a 1:1 exists.”
 
The 1:1 spaces are also available to customers for free.
 
“There are no rental fees, no membership fees because we have learned that generosity is never wasted on our customers. Universal Standard is about access – period – and the community we see coming together in these spaces all over the country is everything we intended to bring into being when we started our company,” added Waldman. 
 
The New York City location is the company’s fifth, after Seattle, Chicago, Portland and Houston. Meanwhile, the company plans for ten more openings over the next 12 months.
 
The fashion brand was founded by Polina Veksler and Alexandra Waldman with the overarching mission of “Fashion Freedom” and style without size barriers.