×
2 183
Fashion Jobs
ESTEE LAUDER
Associate Consultant - Clinique - Lethbridge , ab
CDI · Lethbridge
ESTEE LAUDER
Director, E-Commerce (Multi-Brand) - Hybrid - Toronto, Canada
CDI · Toronto
TJX CANADA
Loss Prevention Customer Service Agent (Uniformed Guard), Scarborough
CDI · Toronto
ESTEE LAUDER
Associate Consultant - Clinique - Medicine Hat, ab
CDI · Medicine Hat
ESTEE LAUDER
Associate Consultant - Clinique - Calgary, ab
CDI · Calgary
LULULEMON
Assistant Manager, Operations | Regent Mall, Fredericton
CDI · Fredericton
LEVI'S
Levi's Sales And Merchandising Supervisor, Part-Time, Toronto Eaton Centre, Toronto, on-2
CDI · Toronto
ADIDAS
Senior Manager Accounting
CDI · Vaughan
ESTEE LAUDER
Associate Consultant - Clinique - Toronto, on
CDI · Toronto
LEVI'S
Levi's Sales And Merchandising Supervisor, Full-Time, Toronto Eaton Centre, Toronto, on-2
CDI · Toronto
WINNERS
Merchandise Sales Coordinator- Winners Homesense North Oakville 367
CDI · Oakville
NORDSTROM
Asset Protection - Agent - Deerfoot Meadows Rack
CDI · Calgary
NORDSTROM
Asset Protection - Agent - Yorkdale
CDI · Toronto
ADIDAS
Demand Planner
CDI · Vaughan
FOOT LOCKER
Assistant Operations Manager
CDI · Toronto
ESTEE LAUDER
Keyholder - The Cosmetics Company Store- 28 Hrs - Premium Outlet - Edmonton, ab
CDI · Edmonton
LULULEMON
Assistant Manager, Operations | Prairie Mall
CDI · Grande Prairie
LULULEMON
Assistant Manager, Operations | Spring Garden rd
CDI · Halifax Regional Municipality
TAPESTRY
General Manager
CDI · Toronto
TJX CANADA
Loss Prevention Store Investigator -Ottawa
CDI · Ottawa
TJX CANADA
Loss Prevention Systems Remote Investigator
CDI · Mississauga
MARC JACOB'S
Sales Supervisor
CDI · Toronto
Published
Apr 24, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Urban Outfitters drops in on surf history with Icons of Culture launch

Published
Apr 24, 2017

Heritage surf brands Op and Gotcha are the first to launch an exclusive partnership with Urban Outfitters -- under the brand Icons of Culture, a provider of vintage surf apparel to a new generation of consumers.

Icons of Culture: Op


Irvine, California-based Z Supply has partnered with Iconix Brand Group, owner of Ocean Pacific (Op), as well as Perry Ellis International, owner of Gotcha, to create the Icons of Culture brand.

Icons of Culture pays homage to music and art of the past four decades, bringing iconic culture to a new generation. Z Supply brought in Op founder Jim Jenks to make sure the new designs were brand aligned and evoked the right sense of nostalgia that Icons of Culture is pursuing.

Carolyn D’Angelo, EVP of brand management at Iconix, explained the marketing approach for Op.

“Ocean Pacific has been a staple in surf culture and the California lifestyle for more than four decades, and this is the perfect time to bring our past iconic pieces to market with an industry and a consumer who is looking to find heritage brands that authentically support her lifestyle,” said D'Angelo.

Those iconic pieces include heritage Op corduroy shorts and screen printed graphic tees that are synonymous with '70s and '80s California beach scenes. The Icons of Culture assortment of Op product is now available online through Urban Outfitters with price points ranging from $29 to $99.

Next month, Gotcha's Icons of Culture collection will launch online at Urban Outfitters. Z Supply also brought back Gotcha founder Michael Tomson to consult on the line. Speaking of the consultation, Oscar Feldenkreis, CEO and President of Perry Ellis International said, "the design team behind Icons of Culture have developed a collection that ​is genuine, classic Gotcha.”

In addition to Urban Outfitters' online assortment, pieces of Icons of Culture will be available at select boutiques across the country throughout the summer.
 

Copyright © 2022 FashionNetwork.com All rights reserved.