×
2 119
Fashion Jobs
TJX CANADA
Loss Prevention Customer Service Agent (Uniformed Guard), Scarborough
CDI · Toronto
ESTEE LAUDER
Associate Consultant - Clinique - Medicine Hat, ab
CDI · Medicine Hat
ESTEE LAUDER
Associate Consultant - Clinique - Calgary, ab
CDI · Calgary
LULULEMON
Assistant Manager, Operations | Regent Mall, Fredericton
CDI · Fredericton
LEVI'S
Levi's Sales And Merchandising Supervisor, Part-Time, Toronto Eaton Centre, Toronto, on-2
CDI · Toronto
ADIDAS
Senior Manager Accounting
CDI · Vaughan
ESTEE LAUDER
Associate Consultant - Clinique - Toronto, on
CDI · Toronto
LEVI'S
Levi's Sales And Merchandising Supervisor, Full-Time, Toronto Eaton Centre, Toronto, on-2
CDI · Toronto
WINNERS
Merchandise Sales Coordinator- Winners Homesense North Oakville 367
CDI · Oakville
NORDSTROM
Asset Protection - Agent - Deerfoot Meadows Rack
CDI · Calgary
NORDSTROM
Asset Protection - Agent - Yorkdale
CDI · Toronto
ADIDAS
Demand Planner
CDI · Vaughan
FOOT LOCKER
Assistant Operations Manager
CDI · Toronto
ESTEE LAUDER
Keyholder - The Cosmetics Company Store- 28 Hrs - Premium Outlet - Edmonton, ab
CDI · Edmonton
LULULEMON
Assistant Manager, Operations | Prairie Mall
CDI · Grande Prairie
LULULEMON
Assistant Manager, Operations | Spring Garden rd
CDI · Halifax Regional Municipality
TAPESTRY
General Manager
CDI · Toronto
TJX CANADA
Loss Prevention Store Investigator -Ottawa
CDI · Ottawa
TJX CANADA
Loss Prevention Systems Remote Investigator
CDI · Mississauga
MARC JACOB'S
Sales Supervisor
CDI · Toronto
MARC JACOB'S
Sales Supervisor
CDI · Toronto
ON RUNNING
Sales Representative
CDI · VANCOUVER
Ads
By
Fibre2Fashion
Published
Aug 3, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

US’s Highstreet and Jonathan Koon transform retail shopping into metaverse

By
Fibre2Fashion
Published
Aug 3, 2022

Jonathan Koon, entrepreneur and founder of Mostly Heard Rarely Seen 8-Bit, has teamed up with US-based Highstreet, the retail-focused web3 metaverse, to launch a one-of-a-kind experience that uses the traditional fashion retail experience to transport shoppers into the metaverse. Mostly Heard Rarely Seen 8-Bit is a lifestyle brand for a modern-day tech kid.



This partnership between Highstreet and Jonathan Koon will act as a bridge to guide the crypto-unfamiliar customer base of leading fashion retailers into the web3 metaverse. Every Mostly Heard Rarely Seen 8-Bit physical garment in its latest collection is embedded with a redeemable NFT. To redeem the NFT, Highstreet infused a key into every 8-Bit garment in this drop via a QR code sewn into the garment. By scanning this code, the user is taken through a few steps that will digitally clone the shopper along with their purchased 8-Bit apparel into the Highstreet metaverse, it said in a release.

Once in Highstreet, users will be granted $HIGH tokens, the native currency of the Highstreet metaverse, so they can start to explore the exclusive experiences in the digital world. Shoppers can also establish a permanent record of their ownership of this drop by minting their apparel into NFT’s, establishing a provenance and giving access to resale markets in the digital world from OpenSea to LooksRare.

The 8-Bit ‘phygital’ experience will launch at department stores and designer boutiques worldwide such as Sak’s 5th Ave, Neiman Marcus, Selfridges, Harvey Nichols, Beymen, and more, which will all carry the line in stores and via e-commerce. 

“Just like how Supreme is a lifestyle brand that represents the perspective of a skateboarder from downtown New York; 8-Bit is a lifestyle brand that represents the perspective of a modern day tech kid,” Koon said.

“With this launch, we aim to welcome more traditional, non-blockchain consumers to the web3 world. To allow consumers to experience the energy and new possibilities in web3 culture, without needing to already possess the complex knowledge of navigating web3 tech. Today, department stores around the world become the key that opens the doors to the Highstreet metaverse. Every step of the process is based on something we all already do: buying physical products we already love,” Jenny Guo, co-founder of Highstreet, said.

Copyright © 2022 Fibre2Fashion. All rights reserved.