Virtue Labs names Jennifer Garner as new ambassador
today Dec 11, 2019
Virtue Labs has snagged award-winning actress and entrepreneur, Jennifer Garner, as the face of its biotech hair care brand Virtue.
Garner said she was introduced to Virtue Labs by long-time friend and hairstylist, Adir Abergel, who is the brand’s creative director.
“Adir and I have grown up together and have collaborated extensively for almost twenty years," said Garner, in a press release.
"I trust him with everything, but especially when it comes to hair, so naturally, I was an early consumer and fan of Virtue’s products.”
In her new role, Garner will advertise on her social platforms the health and beauty benefits of the company’s premium hair care line.
She will also work closely alongside Virtue’s founder and CEO, Melisse Shaban, and creative director, Adir Abergel, on creative content development and overall brand strategy.
“In addition to her acclaim as an actress, Jennifer is a businesswoman and working mom who embodies many of the values we aspire to as a brand,” explained Shaban.
“Because she really uses the products, Jennifer will add authenticity by sharing her own experience as a genuine Virtue customer, and now a partner of the brand.”
Launched in 2017, Virtue Labs product incorporates Alpha Keratin 60ku technology, and includes a collection of multi-award-winning products including Recovery Shampoo, Recovery Conditioner, Restorative Treatment Mask, Split End Serum, and Virtue ColorKick.
Virtue products are available at sephora.com and at select salons and retailers throughout the U.S., UK, Canada, Europe, and Australia.
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