Nov 13, 2020
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Walmart alum Greg Hall Joins Hanesbrands as chief consumer officer

Nov 13, 2020

Hanesbrands has named Greg Hall as its new chief consumer officer, effective November 16, 2020.

Instagram @champion

In the role, Hall will lead U.S. marketing and brands, e-commerce and retail, and will also be responsible for building the company’s global brands, particularly Champion and Hanes, the company said. 

“Our top priority is putting the consumer at the center of everything we do,” said Steve Bratspies, CEO, HanesBrands. “Greg is an outstanding merchandising and marketing leader with a track record of driving growth across industries. He will be responsible for how we engage with our consumers, from our brands to our retail stores to e-commerce, and will play a crucial role in building HanesBrands into a growth-oriented, consumer-centric organization.”

Prior to joining Hanesbrands, Hall worked with Walmart for 14 years, most recently serving as senior vice president, private brands. In the role, he delivered double-digit growth on the company’s private brand grocery business. During his time with the company, he also served as chief marketing officer of walmart.com, senior vice president of merch ops for food, and head of Walmart’s U.S. manufacturing initiative, among others. 

Before his time with Walmart, Hall served as director of marketing with Frito Lay. 

Early this month, Hanesbrands announced better-than-expected third-quarter financial results despite an overall dip in sales. 

In the third quarter ended September 26, 2020, net sales at the company totaled $1.81 billion, decreasing 3.1% from $1.87 billion the year before attributed to the impact of the Covid-19 pandemic as well as Hanes’ exit from the C9 Champion mass program and its DKNY intimate apparel license, which together accounted for $119 million in sales in the prior-year period.

Quarterly net income at the company came to $103.3 million, down 44.2% from $185.1 million, while diluted earnings per share decreased 43%, from $0.51 to $0.29.

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