×
2 366
Fashion Jobs
NORDSTROM
Assistant Manager - Asset Protection - Eaton Center
CDI · Toronto
NORDSTROM
Asset Protection - Agent - Heartland Town Center Rack
CDI · Mississauga
LULULEMON
Assistant Manager, Operations | Upper Canada Mall
CDI · Newmarket
AESOP
Part-Time Retail Consultant | Aesop Kitsilano
CDI · Vancouver
LULULEMON
Assistant Manager, Operations | Bower Place
CDI · Red Deer
SHISEIDO
Director, Human Resources
CDI · Markham
MICHAEL KORS
ft Sales Supervisor
CDI · Mississauga
ADIDAS
Senior Finance Manager, Commercial
CDI · Vaughan
ADIDAS
Director of Finance - Adidas
CDI · Vaughan
MICHAEL KORS
Full Time Sales Supervisor - Scarborough Town Centre
CDI · Toronto
LULULEMON
Assistant Manager, Operations | Scarborough Town Centre
CDI · Toronto
LULULEMON
Assistant Manager, Operations | Lululemon Abbotsford
CDI · Abbotsford
NORDSTROM
Asset Protection - Security Ambassador - Pacific Centre
CDI · Vancouver
NORDSTROM
Asset Protection - Agent - Pacific Centre
CDI · Vancouver
AESOP
Retail Consultant | Eaton Centre
CDI · Toronto
TJX CANADA
Loss Prevention Customer Service Agent - Thunder Bay
CDI · Thunder Bay
WINNERS
Jewelry Consultant, Full Time, Winners & Homesense, Coquitlam
CDI · Coquitlam
MICHAEL KORS
Superviseur Des Ventes Dix30/Sales Supervisor ft- Dix30
CDI · Brossard
ON RUNNING
Sales Representative
CDI · VANCOUVER
TAPESTRY
Sales (Bilingual) Supervisor i
CDI · Halton Hills
MICHAEL KORS
Gestionnaire Des Ressources Humaines – Canada/Human Resources Manager – Canada
CDI · Montreal
ESTEE LAUDER
Associate Consultant - Clinique - Toronto, on
CDI · Toronto
Published
Sep 6, 2019
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Zegna unveils Mahershala Ali’s new #whatmakesaman ad campaign

Published
Sep 6, 2019

Zegna unveiled its latest ad campaign Thursday night in New York, with the Italian brand nabbing double Oscar winner Mahershala Ali as its style ambassador.


Mahershala Ali and Alessandro Sartori - Madison Voelkel / BFA.com


 
Irina Shayk, Benjamin Millepied, Alexi Lubomirski, Fabien Baron, Cameron Dallas, Patrick Finnegan, Tina Leung, John Dempsey and Michael Avedon joined a score of New York and visiting editors on the roof terrace of the mansion of Keith and Inga Rubenstein, the hard-charging property developer, for the soirée.
 
Located on Manhattan’s gold coast, on 62nd street between Madison and Central park, the tony townhouse boasted huge Damien Hirst paintings and Ron Arad chairs – ideal setting for the spicy Italian dinner by chef Mario Carbone.

In a novel move, Zegna’s artistic director Alessandro Sartori introduced the campaign with a debate with the actor on what it means to be a man. Ali has won Oscars for both Moonlight and Green Book, the only Muslim actor to win an Academy Award.
 
Shot in the streets of Los Angeles by Josh Olins, the mini videos manage to be gritty yet elegiac. Capturing Ali and songwriter and actor Nicholas Tse in a playful spirit – dressed in a wide-ranging Zegna wardrobe – graceful cashmere coats; tuxes; deconstructed jackets and fabulous intarsia architectural silk jerkins. 
 
“One of my earliest memories sincerely was learning how to match. My mother and father both had a real appreciation for clothing and being conscious how you felt walking out of your home. So I remember being three years old and knowing how to put an outfit together. And in 1993, something happened that informed how I feel about Zegna. My dad said I am not getting you any school clothes this year, but just one thing. And he said we are going to this store called Barneys!” said the baritone-voiced, 45-year-old Ali, who comes from working class Oakland in the Bay Area of San Francisco.
 
“And I looked at the price tags, and I am going, ‘My God this is crazy!’ But dad got me a beautiful sweater, which I have to this day. It was an initial disappointment, but a lesson that you have to value quality over quantity. That’s what I learnt from my dad that day, and why I love Zegna,” said Ali, dressed in an aubergine mohair suit finished with Sartori’s signature ski pant ankles.
 
Founded in 1910 in Trivero, west of Milan, Zegna is one of Italy’s classiest labels, which under Sartori has added an element of sartorial panache and subtle edge. Its previous campaign starred another Oscar winner, Robert De Niro.
 
“Once I made a capsule collection for today made exclusively for friends. And when we showed it in our LA store I was surprisingly shocked to see you [Ali], a very elegant man coming to see my work… To discuss modern masculinity, it’s about the aura around a person, who can be fragile and love and express their feelings, which is a sign of strength,” said Alessandro Sartori, who goes by the diminutive Ale.
 
A #whatmakesaman T-Shirt is to be sold in Zegna stores, proceeds of which will go to a global charity supporting education.
 

Copyright © 2022 FashionNetwork.com All rights reserved.