Feb 2, 2018
Calvin Klein debuts new 'CK One' campaign
Feb 2, 2018
Calvin Klein is celebrating its longstanding signature gender-neutral fragrance, "CK One by Calvin Klein," with a brand new global campaign.
Featuring a cast of male and female models -- many of whom starred in the US label's recent "Calvin Klein 205W39NYC" Spring 2018 fashion campaign, the Zal Batmanglij-directed video focuses on the themes of unity, self-expression, and communication in our high-speed world. A series of coming-of-age moments, such as exploring a warehouse party in Brooklyn, playing "spin the bottle" and daydreaming about a crush in a school locker room are linked via voicemail messages that culminate in the whole cast reuniting on an NYC rooftop. A print campaign shot by photographer Willy Vanderperre also captures the cast posing against the backdrop of the New York skyline.
"When CK ONE originally launched in 1994, it helped redefine the boundaries of the modern fragrance because it blurred societal, gender boundaries and offered a freedom from convention and the status quo, a breaking of rules," said Simona Cattaneo, Chief Marketing Officer, Coty Luxury, in a statement. "The reinvention and renewal of this milestone continues to define contemporary times."
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