Cherokee's Hi-Tec launches outdoor crossover apparel line

By

Cassidy Mantor

Published
May 29, 2018

Cherokee Global Brands' footwear brand Hi-Tec is launching its first men's and women's apparel collection this fall, inspired by the performance features of the brand's forty-year old shoe business.

Hi-Tec partnered with Tharanco Group for the coed apparel collection which includes hoodies, button-down woven and thermal shirts, fleece, hooded jackets, pants, vests and outerwear.

Hi-Tec is also launching accessories which include beanies, socks, hats and gloves. The company partnered with Interbrand to manufacture the accessories.

Explaining the motivation behind the launch to SNews.net, Henry Stupp, CEO of Cherokee Global Brands, said, "We have found that our customers seek the versatility of outdoor crossover products they can wear during everyday occasions, from going to the office to an activity after work."

The collection pulls inspiration from Hi-Tec's performance footwear, with features including waterproof and windproof fabrics, sun-protection materials, and heat retention and wicking fabrics. Adjustable sleeves, invisible zippers, and shirt tails in woven shirts that double as sunglass cleaners are some of the other tech features in the line.

Hi-Tec intends to launch the collection this fall at department and specialty stores, as well as online in the US and Canada. Price points will range from $35 to $140. Plans exist for a second collection to launch Spring 2019.