Cosmopolitan launches cosmetic accessories line
Hearst magazines is looking beyond print and digital media, and into cosmetics accessories.
The publishing giant announced on Monday that it has teamed up with Gina Concepts, a subsidiary of Gina Group, to develop its first Cosmopolitan-branded cosmetic bags and accessories line.
"Cosmopolitan is a champion of fashion and beauty in every form, and with this new line of cosmetic accessories, beautiful and functional design is at the heart of every piece allowing 'Cosmo Girls' of all ages to express their own unique style," said Steve Ross, Global Chief Licensing Officer and Head of Brand Development, Hearst Magazines, in a news statement.
The line includes makeup brushes, bags, and other tools including sponges, eyelash curlers and tweezers.
The line was created with the Cosmopolitan reader in mind “with a vibrant, empowering, and youthful attitude,” explained Lenny Salama, President of Gina Concepts.
The line is currently available at Nordstrom and Amazon with prices ranging from $2.99 to $24.99.
Cosmopolitan is the best-selling young women's magazine in the U.S. reaching more than 20 million readers a month.
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