Jul 20, 2017
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Gloria Vanderbilt Jeans taps Iman and Elsa Benitez for Fall 17 campaign

Jul 20, 2017

Gloria Vanderbilt Jeans is adding supermodel activist Iman and Sports Illustrated Swimsuit cover model Elsa Benitez to its fall denim campaign, "We Are All One."

Gloria Vanderbilt

Iman and Elsa Benitez join Tatjana Patitz and plus size star Tara Lynn who were featured in the Spring 17 "We Are One" campaign.

The new fall campaign called "We Are All One" is designed to celebrate female empowerment at the next level. The Gloria Vanderbilt brand has been in existence for 40 years. According to NPD, it was the #1 women's denim brand in unit sales in North America in 2016. It focuses on fit across different body types.

In an official statement, the company explains the fall campaign is a "reflection of our diverse customer base who share similar traits including: unwavering strength, the ability to balance, the pursuit to achieve more and the desire to give back."

Gloria Vanderbilt is owned and made by One Jeanswear Group. One Jeanswear Group also owns L.E.I. and holds licenses for Jessica Simpson and William Rast denim.

To produce the campaign, One Jeanswear worked with creative agency RO New York. Photographer Paola Kudacki captured images that are now featured on Gloria Vanderbilt's micro site and social media platforms.

Iman said of her involvement in the campaign, "There is no better time than now to be a woman and collectively stand for and with women as we shift and reshape the future of all women."

In addition to the brand's ecommerce site, Gloria Vanderbilt Jeans are available now on Amazon, JC Penney and Kohl's.


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