Harvey Nichols opens Designer Accessories concept
Upmarket department store Harvey Nichols has added a new ‘destination’ to its Knightsbridge store. Opening in time for Christmas, the retailer’s new Designer Accessories and Jewellery space will showcase a curated edit of designer handbags and soft accessories alongside an elevated jewellery brand mix.
Designed in line with the retailer’s new contemporary yet luxurious look and feel, the 750-sq-ft space is divided into three areas: the accessory department, the jewellery edit and the sunglasses gallery.
The overall look is akin to a luxury boutique, with contrasting mixes of luxurious materials and innovative display techniques such as feature walls elevating the layout and creating an environment that inspires and excites customers.
The edit of designer accessories includes key brands such as: Valentino, Givenchy, Alexander McQueen and Mark Cross with new and exclusive additions, Perrin Paris, Tyler Ellis and Ming Ray, while the edit of scarves includes Lilly E Violetta, Ama Pure and Hockley.
Exclusive millinery collections have also been introduced from Sayta Twena and London label Victoria Grant, offering exclusive styles and special occasion headwear.
“I’m really proud of the new Designer Accessories destination, which now sits in a more prominent location on the ground floor. The redesign perfectly reflects our curated edit of brands for a more coherent overall offering,” said Tina Lamb, Buying Manager for Accessories.
The jewellery suite sits on a mezzanine level acting as a bridge for customers between the accessories destination and the Beauty Lounge
New and exclusive lines have been added to the existing brand mix from the Talisman Gallery, Annoushka and Marco Bicego, Harvey Nichols introduces a pleather of new labels including exclusive collections from Ortaea, Selim Mouzannar and Tasaki and shop-in-shops from Kojis, Niquesa, Mozafarian and Ara Vartanian.
A perforated bronze ceiling echoes the precious stones on display, while plush velvet seating and sculptural wooden counters give the space a glamorous and modern feel. The jewellery boutique is designed to create an innovative and cool approach to fine jewellery.
“The newly designed space opens up the entire Ground Floor, and showcases our curated edit in an opulent yet contemporary environment that is akin of a luxury boutique,” commented Daniela Rinaldi, Group Commercial Director.
The new Designer Accessories and Jewellery destination will offer services such as a five-star Concierge service and a Handbag Clinic.
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