Nordstrom names new digital head, reveals leadership changes
In a bid to accelerate e-commerce, digital and mobile efforts, Nordstrom announced this week it has appointed Ken Worzel as president of Nordstrom.com.
Worzel has served as executive vice president of strategy and development at the company since 2010, where he oversaw Prior to Nordstrom he worked as a consultant, including partnering with Nordstrom for 13 years while at Marakon Associates and McKinsey & Company.
"Ken has gained a deep understanding of how our e-commerce, digital and mobile efforts play an integral role in providing customers a differentiated experience through service, personalization and convenience," said Erik Nordstrom, co-president of Nordstrom.
The Seattle-based department store also announced a strategic shift of leadership responsibilities to better support the Nordstrom and Nordstrom Rack brands across both stores and digital.
Nordstrom said co-president Erik Nordstrom will now be responsible for the Nordstrom brand, including Nordstrom stores, Nordstrom.com, and Trunk Club as well as Customer Care, Marketing and Supply Chain.
Co-president Blake Nordstrom will be responsible for the Nordstrom Rack brand, including Rack stores and NordstromRack.com/HauteLook and other corporate functions including Finance, Technology, Legal and Human Resources.
Finally, co-president Pete Nordstrom will continue to support all of the company's merchandising functions and Store Planning. He will also remain closely involved in all areas impacting the Nordstrom brand, including marketing.
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