Peace Collective launches Junos collection
today Feb 8, 2017
Two very Canadian initiatives are teaming up to launch a special collection. Toronto-based apparel brand Peace Collective, known for being 'Canadian built', has partnered with Canadian award show the Junos to launch an exclusive Junos capsule collection as the Official Merchandise Partner of the 2017 Juno Awards.
“We are thrilled to be creating the official merchandise for the 2017 Juno Awards. Supporting Canadian talent, creativity and pride is at the heart of our brand, so it was a perfect fit for us to work with the country’s premier music awards,” says Yanal Dhailieh, founder of Peace Collective, in a news statement. “We’ve designed a line of fresh apparel that we hope people will love and want to rock in support of their favourite artists.”
The collection includes two t-shirts, two crewneck sweaters and a baseball cap, featuring Peace Collective’s signature slogans such as “Home is Canada” and “Canadian built”, in the Junos black and gold colour scheme. Items are available for both men and women from $39.99 to $69.99.
In keeping with the brand’s charitable efforts, $2 from every item sold from the Junos capsule collection will go to the organization MusiCounts.
The Juno Awards are presented annually to Canadian musician and bands. The event will take place this year on April 2, 2017.
The collection will be sold online at Peace-collective.com, at Peace Collective’s flagship retail store in Toronto and Peace Collective pop ups across Canada. The collection will also be sold at multiple Juno Week events in Ottawa.
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