×
2 175
Fashion Jobs
ESTEE LAUDER
Director, E-Commerce (Multi-Brand) - Hybrid - Toronto, Canada
CDI · Toronto
TJX CANADA
Loss Prevention Customer Service Agent (Uniformed Guard), Scarborough
CDI · Toronto
ESTEE LAUDER
Associate Consultant - Clinique - Medicine Hat, ab
CDI · Medicine Hat
ESTEE LAUDER
Associate Consultant - Clinique - Calgary, ab
CDI · Calgary
LULULEMON
Assistant Manager, Operations | Regent Mall, Fredericton
CDI · Fredericton
LEVI'S
Levi's Sales And Merchandising Supervisor, Part-Time, Toronto Eaton Centre, Toronto, on-2
CDI · Toronto
ADIDAS
Senior Manager Accounting
CDI · Vaughan
ESTEE LAUDER
Associate Consultant - Clinique - Toronto, on
CDI · Toronto
LEVI'S
Levi's Sales And Merchandising Supervisor, Full-Time, Toronto Eaton Centre, Toronto, on-2
CDI · Toronto
WINNERS
Merchandise Sales Coordinator- Winners Homesense North Oakville 367
CDI · Oakville
NORDSTROM
Asset Protection - Agent - Deerfoot Meadows Rack
CDI · Calgary
NORDSTROM
Asset Protection - Agent - Yorkdale
CDI · Toronto
ADIDAS
Demand Planner
CDI · Vaughan
FOOT LOCKER
Assistant Operations Manager
CDI · Toronto
ESTEE LAUDER
Keyholder - The Cosmetics Company Store- 28 Hrs - Premium Outlet - Edmonton, ab
CDI · Edmonton
LULULEMON
Assistant Manager, Operations | Prairie Mall
CDI · Grande Prairie
LULULEMON
Assistant Manager, Operations | Spring Garden rd
CDI · Halifax Regional Municipality
TAPESTRY
General Manager
CDI · Toronto
TJX CANADA
Loss Prevention Store Investigator -Ottawa
CDI · Ottawa
TJX CANADA
Loss Prevention Systems Remote Investigator
CDI · Mississauga
MARC JACOB'S
Sales Supervisor
CDI · Toronto
MARC JACOB'S
Sales Supervisor
CDI · Toronto
Published
Apr 24, 2018
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Pepsi launches soccer fashion capsule

Published
Apr 24, 2018

Pepsi has extended its 2018 Love It Live It campaign celebrating global football fashion, with the launch of a capsule collection in partnership with Boohoo, Umbro, Le Specs, New Era and Anteater.


Pepsi's Art of Football capsule - PepsiCo


The capsule aims to unify the world's soccer fans through a curated assortment of global brands. It contains tees, tracksuits, hoodies and jackets from UK-based Boohoo, soccer t-shirts, shorts and balls from Umbro, headwear and tees from US-based New Era, streetwear-influenced apparel and accessories including tees, backpacks, hats and iPhone cases from Russian brand Anteater, and sunglasses from Australian brand Le Specs.

​Commenting on the collection in a statement, Natalia Filippociants, senior marketing director, Global Pepsi Trademark, Global Beverage Group, PepsiCo, said, "It's exciting to see our brand extend its power beyond [what] it is traditionally known for."

She added that the collection is designed to celebrate the culture and lifestyle associated with soccer, stating "It brings the spirit and energy of football off the pitch and into lifestyle apparel and accessories." 

Pepsi's accompanying Love It Live It campaign is focused on celebrating art and soccer. Artists involved in the campaign include Argentina's Diye, Brazil's Bicicleta Sem Freio, Germany's Dxtr, U.S' Kim Sielbeck and UK's Iain Macarthur.

The Pepsi "Art of Football" Capsule Collection will be available May 21st on the individual partners' e-commerce sites, as well as at department stores and specialty retailers that regularly carry the partner product. The full collection will also be available on the Boohoo Man site.

Copyright © 2022 FashionNetwork.com All rights reserved.