Pitti, the giant Florentine menswear salon, will host this year’s LVMH Prize finalists with a major installation in this summer’s reschedule edition, amid fresh signs of momentum at the giant trade show.
From 25 to 27 June, during Paris Fashion Week Men's, the Tranoï trade show will run at the Palais de Tokyo. The event will feature 22 brands presenting their latest menswear offerings and women's pre-collections.
Florence-based trade show Pitti Uomo will be one of the first to relaunch its physical show, from June 30 to July 2, albeit in a reduced format and with safety measures. It expects up to 8,000 buyers and over 300 brands.
Originally planned for August, the trade shows have been postponed to fall, with the Portland edition now set to run September 29 through 30, while the Boston event will take place October 4 through 5.
As Tranoï and the French Fashion Federation join forces, and Who’s Next and Mode & Objet confirm their dates, French trade shows are preparing their return, after cancelling several editions due to the pandemic.
The Milan fashion and accessories show will return in phygital format with the WSM event on June 19-21, and is set to welcome back its participants in person on September 23-26 in the city’s Tortona Fashion District.
The trade event dedicated to the wedding world, organized by Fira de Barcelona, has cancelled its June edition due to the travel restrictions affecting 75% of its participants. The event may be held later in the year.
Trade show organisers are continuing to reschedule key shows and Hyve Group has announced that it will stage Scoop X Pure and sourcing show Pure Origin at the Old Truman Brewery in London on September 7-9.
Pitti Immagine Uomo, the second digital-only version of the famed menswear trade salon, on Monday revealed a substantial rise in buyer traffic online, as the salon revealed it may still stage a physical event in July.
Brands will be able to choose from different packages to take part in Digital Fashion Week Europe, booking a stand for the Fashion Cloud platform and for the physical sessions of trade shows Modefabriek and CIFF.