Pureplay fashion giants have been big winners from the lifestyle changes forced on people during Covid. And it seems that they’ll continue to reap the benefits of the relationships built with shoppers as the UK reopens.
The owner of brands including Wrangler and Lee announced on Monday that it is expanding its Indigood water saving program to include any technology that uses at least 90% less water than conventional fabric production.
The label managed to limit its 2020 sales shortfall to 10% and is bolstering its licensing strategy, announcing a new partnership for underwear and swimwear, two key categories, with Italian manufacturer Area B.
The series of national lockdowns has resulted in significant changes to the way Britons consume goods, including what they buy, the channels they buy through and how they pay, according to new research.