The Italian brand has completely renovated its prestigious 11,000 square foot store on Via Montenapoleone in Milan's quadrilatero della moda with a completely new concept that puts the emphasis on design.
Lisa Williams, who has been with Patagonia for 14 years, has been promoted from vice president of global design and will be in charge of all aspects of design, line management, merchandising, inventory and product marketing.
British retail sales rose at the fastest pace in three months in February, beating expectations and suggesting Britain's consumer-led economic recovery remains strong ahead of national elections in May.
At Baselworld, which runs through March 26, the Swiss watch brand unveiled the latest version of its Happy Sport Medium Automatic. The new model stands out for its two-tone design in steel and rose gold.