Swedish-American actor Joel Kinnaman is set to front Björn Borg’s 2020 campaigns as part of a long-term collaboration geared towards highlighting the benefits of working out. His first campaign will launch in January.
The sportswear brand has announced the launch of a plant-based running shoe. The result of three years of research, the Forever Floatride Grow supports the brand’s objective to reduce the use of petroleum-based plastics.
Founded in 2010, the independent Swiss brand, which is experiencing rapid growth and expanding its operations, announced on Saturday that it has brought tennis star Roger Federer on board as part of its team.
The Japanese sportswear group has a new EMEA CEO. Unbehaun, former general manager of Haglöfs, has taken over from Alistair Cameron, who had been in charge of Asics’s business in the region for over 10 years.
The sportswear retailer reported a 27% increase in Q3 sales on Friday and saw significant progress in its bottom line, beating analysts’ predictions as its recently acquired City Gear business continues to boost growth.