Hackett has unveiled its new AW22 campaign starring brand ambassador Jenson Button. The launch coincides with it debuting a new graphic identity with a new logo “inspired by the contemporary simplicity of elegant men”.
The LVMH division, dedicated to the sourcing of noble raw materials, has just acquired the exotic leather tannery Ally Projects and acquired a stake in the high-end leather clothing manufacturer Robans.
On Friday, the two labels embarked on weird experiments, showing bold collections exploring the notion of otherness. Gucci did so by featuring mirror images, Sportmax by probing how we perceive sensations.
A final 24 hours of contrasts in the Milan runway season, starring Italy’s single most famous designer and its most mass market brand, Benetton, with the debut of Andrea Incontri; followed by a mass march at Moncler.
Thursday, on the Milanese catwalks, the houses competed with creativity to concoct shows with great impact. For Act No. 1 it was all about theatricality, for Moschino playfulness and for Boss acrobatics.
Hollywood took over Milan Fashion Week on Saturday, with a Kardashian-led Kim X Dolce & Gabbana show; a debut at Ferragamo dedicated to silver screen glamour and some model diversity at Bottega Veneta.
Fashion loves nothing more than a debut, and in a season of five in Milan, Etro went first. Though the star appearance on Friday was by a veteran; a cyberpunk display by Donatella Versace in a major statement.