Despite advancements in activewear, most sports bras “are stuck in the past”. That’s according to Joanna Wakefield-Scurr professor of Biomechanics at the University of Portsmouth, and the University of Memphis.

Nike Inc. is nearing an eight-figure endorsement deal with basketball star Caitlin Clark ahead of her professional debut set for May, according to a person familiar with the negotiations.

Adidas launched new shoes for 41 Olympic disciplines at an event in Paris on Thursday,  as it uses the Games to hone its focus on sports rather than celebrities.

Californian lifestyle brand Brixton announced Thursday the appointment of Seth Ellison to the role of chief executive officer, effective April 22.  

​News last year that Shein and Authentic Brands Group were interested in buying Topshop seemed to be just a rumour. But now the speculation has resurfaced. So do ASOS's problem make a takeover more likely?

Canada Basketball has named Indochino as the organization's official made to measure apparel partner. 

The world’s top sport and lifestyle names are getting ready for the Paris Olympics. JD Sports has just opened a 1,500-square-metre store on the Champs-Elysées, while On Running and Salomon will soon do the same.

The athletes in the French team will be dressed in Berluti from head to toe for the opening ceremonies of the Olympic and Paralympic Games in Paris.

Fogliato, who has been CEO of Salomon since November 2021, is leaving the French outdoor sport brand specialised in skiing and trail running for “personal reasons.”

Vancouver-based athletic apparel brand Lululemon unveiled on Tuesday its inaugural summer Athlete Kit for Team Canada, ahead of the Paris 2024 Olympic and Paralympic Games. 

Outdoor performance brands The North Face and Icebreaker have teamed up to launch a sustainable merino blend adventure wear capsule collection for Spring/Summer 2024. 

Specialty footwear and lifestyle chain The Athlete's Foot (TAF) is set to open two new locations in Baton Rouge, Louisiana. 

Adidas on Tuesday raised its 2024 profit outlook after what the German sportswear giant said was a better than expected first quarter.

The American brand specialising in outdoor clothing is opening its first shop in the Netherlands. It has chosen the former RoXY Club in Amsterdam, at 465-467 Singel, to create a space for outdoor enthusiasts.

We all know how popular golf is among affluent consumers and we also know how golf clothing doesn’t always have the best reputation, style-wise. But now YNAP’s Mr Porter is trying to remedy that.

​Activewear brand Fabletics has launched a new collection into the UK market with the debut of its Scrubs offer. It follows a “successful” launch in the US with the line “made with and for the medical community”.