May 30, 2017
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Stance and New Balance launch limited edition collection

May 30, 2017

New Balance and Stance launched on Tuesday a new collaboration collection of sneakers and socks at Atmos.

The Stance x New Balance 997 sneaker - Atmos

The two American companies partnered to redesign New Balance's 997 and 1978 sneakers. The 997 sneakers features a red and tan upper in suede and quilted leather, and the 1978 features a blue and tan upper with white Vibram sole. Despite having different colorways, the limited edition sneakers share co-branded insoles and custom lace jewels.
In addition, both limited edition sneakers are sold with complimentary socks in grey for the 997 and navy blue for the 1978.

Prior to launching the collaboration, New Balance launched partnership sneakers with Norse Projects, Kith, J. Crew and Grenson. Stance also launched special collections with actor Will Smith to honor NBC sitcom The Fresh Prince of Bel-Air, French actress and singer Soko, and the NBA, which tapped Stance to be its official sock provider.
The Stance x New Balance sneaker collection is available now.

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