With Covid-19 forcing brands and influencers to take on a more responsible role in relation to consumers, a recent study from Launchmetrics analyses the future of the sector and highlights top quarantine trends.
Launchmetrics has tracked the data behind Pepe Jeans' partnership with Dua Lipa to measure its impact. The report uncovers a formula for success, enhanced by the brand’s own media and Dua Lipa’s global influence.
The Dominican singer achieved the highest media impact value of any celebrity or influencer at this February’s New York Fashion Week, while over in Hollywood, it was the Mexican-American actress who topped the charts.
According to data analytics firm Launchmetrics, sustainability and diversity are two of the biggest themes currently driving the changing conversation around fashion weeks, as formats and front rows continue to evolve.
Mango’s #MangoGirls campaign, which brings together influencers and consumers under a hashtag, generated a media impact value of 15.6 million euros in the first nine months of the year, according to Launchmetrics.
A photo of British designer Victoria Beckham together with her daughter Harper was the most effective social media post during London Fashion Week, giving her brand the title of most influential of the London season.
The beauty influencer has come a long way since his disastrous spat with Tati Westbrook earlier this year, becoming the influencer with the highest media impact value at this month’s Spring 2020 New York Fashion Week.