Italian fashion group OTB has joined a consortium formed by luxury goods heavyweights LVMH, Prada and Cartier that uses blockchain technology to trace the origin of high-end products to fight counterfeiting.
On Monday, with a film directed by Olivier Dahan, the Parisian label unveiled a bumper collection full of ideas, celebrating youth caught between the yearning for enjoyment and the challenges that await it today.
The catwalks were graced with playful and magnetic shows on Thursday, with MM6 hosting a cocktail hour runway show at a cult Milan bar, while GCDS unveiled a sexy and sparkly collection that screamed Studio 54.
Tiziana Fausti, founder of the eponymous multibrand luxury retailer, details to FashionNetwork.com her strategy for breathing fresh energy into the legendary Milanese concept store she bought last year.
Milan Fashion Week is scheduled on September 21-27 with an extensive programme including 65 shows, 42 of which will have in-person guests. Physical events will be in a majority, 125 as opposed to only 46 digital ones.
Renzo Rosso’s fashion group has recently appointed Marita Spera as chief public affairs and corporate communication officer. The Italian executive, formerly with YNAP, has a wealth of international experience.