'Phygital' events, the role of buzz-worthy models and the evolving power of influencer marketing are some of the key takeaways from this season’s fashion month, according to a new report from Launchmetrics.
Without question, this has been the strangest season in fashion in 50 years, where designers have been busy asking themselves what the point of their profession is. What the French call "une remise en question."
Without a creative director since 2017, Emilio Pucci is rethinking its creative strategy by bolstering its studio. For summer 2021, it revealed a strong collection, enriched by Tomotoka Koizumi's capsule collection.
All about cultural and conceptual diversity in Milan on its final Sunday afternoon, at three very contrasting shows, albeit by two brands with similar names – MSGM and MM6 – and a third with uber wide-ranging origins.
Few designers have had as remarkable a career as Giorgio Armani. His unique fashion history was the subject of a hagiographic video that preceded the presentation of the latest collection by Italy's most famous designer.
Few new brands are quite so out there in Milan these days as GCDS, a reverse immigrant story, that staged what it termed an “electronic bonanza,” to round off Thursday night’s action in Milan Fashion Week.
At Milan Fashion Week, Simona Marziali, Calcaterra, Fendi and N°21 have honoured Italian design excellence with sophisticated, high-quality collections embodying a simple, almost minimalist beauty, and a summery mood.
Giorgio Armani skipped any physical presentation during Milan Fashion Week this season, but that did not prevent his video for Emporio Armani, unveiled online Thursday morning, from packing plenty of oomph and punch.
“We must forge ahead, adapting to the situation,” was the motto of the Italian fashion industry’s main institutions on Tuesday, inaugurating a Milan Fashion Week thin on visitors but aiming for a 20-million e-audience.