Adidas has agreed a new long-term partnership with singer-turned-designer Kanye West, who the German sportswear firm poached from arch rival Nike in 2013, helping to revive its business in the U.S. market.
West's The Life of Pablo pop up created a frenzy over the weekend that included a queue of as many as 3,000 people, knockoff merchandise and $1 million in sales in less than 24 hours in a span of three days.
Michael Kors and Ralph Lauren were among the top-mentioned brands by social media users during NYFW, the result of a push by fashion houses to build buzz among fans who otherwise would not be exposed to their shows.
Barbadian superstar Rihanna, feted as much for her daring style as her vocal chords, closed out day two of New York Fashion Week by unveiling a debut collection for Puma that put the sexy into sweatpants.
More than 20 million viewers watched rapper and fashion designer Kanye West put his own twist on a New York Fashion Week runway show on Thursday as he debuted a new album and clothing collection at famed music venue M...