Virtual beauty app owner Perfect Corp has unveiled a "Beauty 3.0" vision that will allow app users to personalize their platforms in real time using artificial intelligence (AI) and augmented reality (AR) technologies.
The augmented beauty app has teamed up with the fashion house Flying Solo NYC on an AR beauty concept bringing users live front row coverage from 70 indie designers and backstage hair and makeup footage.
The American beauty company has announced an upcoming flagship for its relaunched cosmetics brand, Covergirl, projecting an interactive experiential concept store slated to open in NYC’s Times Square later this year.
Perfect Corp’s AR makeup try-on app was named as the official media and broadcast partner for 2018’s Professional Hair and Makeup Expo (PHAME) on Wednesday, with plans for the platform to offer expo-related media in app.
The global professional services company has teamed up with immersive content studio Specular Theory to produce an extended reality experience, picking up VR Fest’s Best VR Branded Entertainment award.
Perfect Corps.’ makeup try-on app picked up Google Play’s “Editors’ Choice” approval this Wednesday, along with selfie editing app YouCam Perfect, cementing AR and AI technology’s position in the beauty industry.