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Home > Videos > #TheBestIsYetToCome - Interview with Catherine Newey, commercial director and Frédéric Bodenes, artistic director, Le Bon Marché Rive Gauche in Paris

#TheBestIsYetToCome - Interview with Catherine Newey, commercial director and Frédéric Bodenes, artistic director, Le Bon Marché Rive Gauche in Paris

access_time 00:02:12

Why is the best yet to come?we must continue to have stronger messages and to get our customers dreaming,whether at the bon marché rive gauche or at the grande épicerie in paris.to enchant them, surprise them, give them unforgettable experiences... we were very pleased to see that our teams and customers were delighted to return to the store.alongside the store’s re-opening, they’re able to discover the new “en couleurs” (in colour) exhibition.it’s given us a lot of optimism.how do we reinvent ourselves?reinventing yourself also means having deep discussions about art, design and fashion.that’s part of the values of the bon marché.having eclectic guests like iris apfel,or people who stand out or who are not what’s expected in our stores,but who offer our customers wild experiences,whether the store is open or closed,it’s about experiencing the store differently,no longer solely as a place of shopping but a real place of life.what will constitute luxury in the future?fashion and luxury are vectors for thinking about the future.we talk about traceability, sustainability and transmission.today this is something that involves a great deal of awareness on the part of our brands, but also on the part of our customers.what about a 100% digital world?in my opinion, the digital world is these days often mistakenly placed in opposition to the physical world.never before has the physical store been so important today as a response and complement to the digital. we’re going to set up an internet tour and make it happen in store.we’re going to do it. certainly, the e-commerce will be present but for many other purchases,we will need and want to have discussions with experts.